Relocating the IAA from Frankfurt to Munich has also led to an updated presentation concept for exhibitors.
The so-called “Open Space Concept” provides numerous manufacturers with the opportunity to present their brands at an outdoor exhibition stand in the centre of Munich.
The Mercedes-Benz presentation, a two-storey modern and urban stand concept, is surrounded by the Feldherrenhalle, the Residenz palace, the Hofgarten buildings and the Theatiner Church,
The steel and timber structure was planned and designed by formTL so that assembling the primary supporting structure could be carried out in only two days. In the interests of sustainability, steel components were kept to a minimum and the focus was on wood as a building material.
The steel framework, consisting of HEA girders, was modelled on a Voronoi diagram and replicates the design principle of artist Janet Echelman’s net sculpture installed above it.
Installed three weeks prior to the IAA, viewers could still admire the artwork for a further four weeks after the IAA.
Janet Echelman’s sculptures are made of high-strength recyclable polyurethane fibres. The artworks are displayed multiple times, making them particularly sustainable.
formTL was in charge of dimensioning of masts, guy ropes and ballasting, as well as for supervision of the installation and wind and weather monitoring.
structural design Lph 1-6
Andreas Keller Fotografie
GU / stand construction
75 x 30 m
D=219 mm S355
HEA 360 S355
H= 24 cm NH C24